Opening Day, Hooray!

For us, baseball season marks the official beginning of SPRING and one of the most wonderful times of year for food. ‘DOGS, ‘BURGS, ‘SLAW. Bring it all on.

After a brutal winter (which decided it wasn’t done with DC yesterday), we’re marking this extra momentous occasion with a NEW RECIPE. Click the image to discover deliciousness:

 

OK, time for lunch.

‘Chupsdate: Cooking and Creating

It’s time to break the blog silence! We’ve been busy these past couple weeks since finishing our Kickstarter campaign and wanted to fill you in on some of the things we’ve been up to …

Home Sweet Union Kitchen

We’re feeling very much at home in Union Kitchen! The first evening of production felt a lot like the first day of camp. You’re scared but excited, still getting your bearings and learning names and faces, but everyone is friendly, helpful and happy to get to know you and your business.

Our production schedule has changed week-to-week, but we’re working towards 3 weeknights and 1 weekend day cooking, jarring, and labeling in the kitchen, not to mention the usual number crunching and upkeep most nights during the week.

Scaling Up!

Speaking of production, scaling up our recipe has been quite the learning experience! Prepping and cooking a food item in a much larger quantity has a way of exposing the less than efficient parts of your process.

For example, we’ve been hand straining all our ketchups to give it a smooth and delicious texture. Well, we can tell you from experience that straining hundreds of ounces of ketchup can and will cause something that feels very similar to (Wii) tennis elbow. So, we’re anxiously awaiting the arrival of our mechanical strainer!

Scaling up the recipe also led us to another process epiphany that has us VERY excited. Not only will it increase our efficiency, but improve the quality of the sauce we are able to deliver in such large quantities.

Lesson learned: adjusting a recipe to feed the masses is not easy work, but it’s WORTH the brainstorming and energy to really think outside of the box and figure out what is the best way to make it efficient while also not compromising the quality of our product.

(Don’t worry, that’s not chicken … our ketchups are vegan!)

 

It’s Biznaz

Aside from cooking, there has been plenty of administrative and marketing-focused work as well. We’ve been having fun ordering Kickstarter reward supplies and designing some new marketing materials. Currently, we’re updating parts of our website, gearing to launch our online store!

Some jazzy new postcards.

Holy Wholesale

We’ve also been preparing for wholesale (nutrition labels, UPCs and ingredients, oh my!) and have already been in talks with a few local operations to carry our ketchups! We can’t wait to get them out on shelves. If you have any leads or contacts with retail shops that would like to carry ‘Chups, please let us know!

 

Looking forward to our first batch of rewards to go out soon and can’t wait to start seeing pictures on social media and hearing feedback!

Kickstarter Success! Ketchup Revolution raises almost 200% of original goal

When we first conceived the idea of launching a Kickstarter for ‘Chups, we were confident that we could put together a successful campaign. We knew we had a uniquely fun idea, the creative wherewithal, and the hustle in us to make it happen.

But original ideas, especially one that challenges a whole population’s inherent understanding of an age-old staple such as ketchup, come with many unknowns. Mainly, will people (besides our friends and family) embrace the ‘Chups concept and hand over their hard-earned money for something they’ve never heard of before?

Well, we all know the answer to that now. Today, the Ketchup Revolution planted its flag in the ground with 493 people pledging over $22,000.

Almost 200% of our original goal!

To say we are thrilled is an understatement. Inspired, humbled, elated, energized and thankful only begin to describe our emotions.

But the work is far from over. After all, we have 493 people to feed!!! 🙂

By early next week, we hope to have a more realistic reward fulfillment calendar posted so all our backers can know when to look out for their packages. While ideally we would love to stick to the original dates posted, realistically, we may have a little push back due to the large number of pledges.

We will be burning the midnight oil to deliver rewards as quickly as possible, but if for any reason you would like your reward delivered by a certain date, please let us know and we will try and accommodate your request.

For anyone who was not able to pledge but still want to get their hands on some ‘Chups, we will have the online store up and running by April!

Thank you again, so much, for your support through this campaign. It truly means the world to us!

– Matt & Kori

Only 24 HOURS left to support the Ketchup Revolution!

It’s here … the final countdown.

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In just 24 hours, fruitdom will ring throughout the land as ketchup declares its independence over the sovereignty of tomato after 150 years of domination …
 
 
There is still time to be a part of the movement. Pledge your support. Claim your piece of the revolution!
 
A shift in ideas cannot be made by only two people. It will be because of ALL OF YOU, condiment patriots, that the Ketchup Revolution will take hold.
 
For that, we are forever grateful.
Cheers & ‘Chups,
Matt & Kori