Matt and I are super pumped to be included on a panel to share our crowdfunding experience this coming Monday, the 3rd. The event, put on by RealityCrowdTV, will be like a mini-Shark Tank without the “bite” and will be held at DC’s new 1776 campus.
We have certainly learned a LOT over the past few weeks of campaigning and are very excited to share our knowledge. We hope you’ll consider joining us!
Can you believe it? The ‘Chups Kickstarter campaign is entering its final days!
We are closing in on our $20,000 stretch goal and we hope you will help us get there. Just a reminder, this is not a donation! You will be handsomely — or rather, yummily — rewarded. 🙂
If you have already backed, THANK YOU for putting your stamp on our revolution! You have earned yourself early adopter bragging rights. In fact, why not go ahead and brag to your friends, family, and coworkers about this awesome new product you found?! SHARE, SHARE, SHARE.
A QUICK ‘CHUPSDATE
We thought it would be nice to give you all an exciting update! Since we have met our goal, we were able to go ahead and sign with local food incubator Union Kitchen! Their space is wonderful and the resources incredible. We’ve already been introduced to a produce supplier and have heard from various buyers. We are so ready to hit the ground running!!!
The UK Mission!
Our shelf!!! It’s the little things …. 🙂
As I was making my very first batch of homemade almond butter this morning, I got to thinking. Only a few years ago, almond butter would have made the average consumer scratch their head. Our nut butter world was still only peanut butter, with Skippy and JIF cornering the market.
Then came the Justin’s of the world. New, healthier products aimed at diversifying the nut butter market. Not only did they introduce us the wonderful deliciousness that is almond butter, but they opened our eyes to healthier, more natural versions of an old staple, present in nearly every household.
This is exactly what we are trying to do with ‘Chups and ketchup. Bringing options and opening the eyes of the public to something they hadn’t previously known they were missing out on. Not only does it make for a yummier world, it makes for a more exciting and healthier one too.
Justin’s is certainly a company that has inspired us. We look to their journey and hope that we can reach the same level of success in changing how people look at ketchup as they have achieved with their delicious nut butters.
And for the record, while the homemade almond butter turned out great – thanks to a solid effort from our CuisinArt – the old saying “Time is money” may have come to mind once or twice. Best to leave it to Justin’s. 🙂
Say it ain’t Mayo!
Last week a report on the latest condiment statistics was released and it was sad news for ketchup. No longer is “America’s condiment” king. Mayonnaise now holds the official top spot.
The article attributes this to the rise of more foods using mayonnaise, such as sushi, but we think it might also have something to do with the variety the mayo market provides. There’s spicy mayonnaise, mayo made with olive oil, and garlic mayo, to name a few.
To us, this is only more proof that the ketchup market is in dire need of some diversity. The recent success of our Kickstarter, surpassing its financial goal in only 10 days, is more evidence that consumers are looking for variety in the condiment they grew up loving.
If you haven’t yet, check out our campaign. Last week, we reached our first stretch goal and looking ahead to stretch goal #2! Join the #KetchupRevolution!
‘Chups is once again ending the week on a high note, as we have met our first stretch goal on Kickstarter!
Along with the overwhelming support of our family and friends, it has also been a marvel to see so many new names and faces join the cause of the modern ketchup pioneer. We welcome you to the revolution and can’t wait for you to try ‘Chups!
As for our second stretch goal, it’s all about helping us spread the word (appropriately, we’ll be helping ketchup revolutionaries spread a new condiment on all their favorite foods). Fruit ketchup is an all but forgotten concept, so we need to work extra hard to educate the market and get our brand out there. By reaching this next level we can immediately purchase customer management software as well as improve the ‘Chups website. Funds at this level will also go towards marketing at farmer’s markets and trade shows. This time we’re looking to hit:
But our number one goal still remains and that is to get ‘Chups onto your table and into your mouth. Thank you so much for helping us get this far!
– Matt & Kori
PS – Kori would just like to add that it has taken her a lot of self control to not make a joke about KICK(starter) and STRETCH (goals) …. I’M 50!!!