Since announcing our little food business aspirations at the end of last year, we’ve definitely subscribed to the “slow and steady wins the race” approach. This is based on a multitude of things, including navigating our way in a space we were previously unfamiliar with (and are still learning), possibly jumping the gun a tad on bringing our ketchups to the e-commerce market (we were just SO EXCITED) and in feeling that way, wanting to be sure we’re always ready for the next step we take (but also realizing that sometimes it’s okay to take leaps of faith). Oh, and there was also that pretty big party we threw:
But that’s not to say we haven’t been doing anything! Here are some of the happenings that have been going down in ‘Chupsland.
We’ve found our future kitchen space! After months of concocting ‘Chups out of our home and visiting less than ideal commercial spaces, a friend tipped us off to Union Kitchen – a shared commercial kitchen in DC that exists to grow and promote small local food businesses. We submitted an application and had an excellent meeting with the kitchen’s owners, who are eager to have us join their community.
On a related note, to raise some extra funds to comfortably operate out of UK, we’re planning to LAUNCH A KICKSTARTER! We’ve talked about doing a Kickstarter since we came up with the idea for ‘Chups, but never had a specific enough goal to feel it was merited (other than “help us launch our business” which is generally frowned upon in the crowdfunding community). We’re currently working on the video and finalizing our backer levels and plan to launch right after the New Year (don’t want to compete with Christmas). Here’s a little sneak peak of what to expect (hopefully in the blooper reel):
Earlier this month, we attended the Skins Extravaganza, strategically setting up shop in line right after the burger station and right before the standard condiment table. The day proved to us that there is really nothing better than pitching your product to people face-to-face. We quickly learned in our experience with ‘Chups that when it comes to ketchup, people are so trained to reach for Heinz, you really need to educate them on what fruit ketchup is and why it makes sense. Luckily, the concept is simple and the overwhelming response is excited and intrigued. People can’t believe they have another option when it comes to ketchup!
We also had another great meeting recently that hopefully will lead to more exciting announcements in the coming weeks and months! But getting our Kickstarter launched (and hopefully reaching our financial goal), then securing our production at Union Kitchen, are the ideal next steps for us to take this business — or hobby, as it has really been for the past year — to the next level!
We can’t wait to share more developments with you and hopefully you will all be up for spreading the word when our Kickstarter campaign goes live. Stay tuned, friends!