Food & Wine … WHAT?!



Things certainly aren’t slowing down in the land of the fruit ketchup … because we’re ELATED to announce that ‘Chups was chosen as an Editor’s Pick in the May edition of FOOD & WINE magazine!!!

To be featured in a publication such as F&W – in our opinion THE periodical pinnacle of culinary enlightenment – is an honor, a privilege, a fantasy come true.

Though we already knew our creation was and is “a tater tot match made in heaven”, to see it so fancily laid out on those glossy pages, 1 advertisement away from an article about Bourdain’s travel sketches, is quite frankly, a mind trip.

Thank you SO much to Julia Heffelfinger and F&W magazine for joining the #KetchupRevolution. To have thought leaders and tastemakers  like yourselves championing our cause is a testament to its gaining force.

And fruitdom continues to ring!!!

(Also, Kickstarter rewards have started shipping!)

Opening Day, Hooray!

For us, baseball season marks the official beginning of SPRING and one of the most wonderful times of year for food. ‘DOGS, ‘BURGS, ‘SLAW. Bring it all on.

After a brutal winter (which decided it wasn’t done with DC yesterday), we’re marking this extra momentous occasion with a NEW RECIPE. Click the image to discover deliciousness:


OK, time for lunch.

‘Chupsdate: Cooking and Creating

It’s time to break the blog silence! We’ve been busy these past couple weeks since finishing our Kickstarter campaign and wanted to fill you in on some of the things we’ve been up to …

Home Sweet Union Kitchen

We’re feeling very much at home in Union Kitchen! The first evening of production felt a lot like the first day of camp. You’re scared but excited, still getting your bearings and learning names and faces, but everyone is friendly, helpful and happy to get to know you and your business.

Our production schedule has changed week-to-week, but we’re working towards 3 weeknights and 1 weekend day cooking, jarring, and labeling in the kitchen, not to mention the usual number crunching and upkeep most nights during the week.

Scaling Up!

Speaking of production, scaling up our recipe has been quite the learning experience! Prepping and cooking a food item in a much larger quantity has a way of exposing the less than efficient parts of your process.

For example, we’ve been hand straining all our ketchups to give it a smooth and delicious texture. Well, we can tell you from experience that straining hundreds of ounces of ketchup can and will cause something that feels very similar to (Wii) tennis elbow. So, we’re anxiously awaiting the arrival of our mechanical strainer!

Scaling up the recipe also led us to another process epiphany that has us VERY excited. Not only will it increase our efficiency, but improve the quality of the sauce we are able to deliver in such large quantities.

Lesson learned: adjusting a recipe to feed the masses is not easy work, but it’s WORTH the brainstorming and energy to really think outside of the box and figure out what is the best way to make it efficient while also not compromising the quality of our product.

(Don’t worry, that’s not chicken … our ketchups are vegan!)


It’s Biznaz

Aside from cooking, there has been plenty of administrative and marketing-focused work as well. We’ve been having fun ordering Kickstarter reward supplies and designing some new marketing materials. Currently, we’re updating parts of our website, gearing to launch our online store!

Some jazzy new postcards.

Holy Wholesale

We’ve also been preparing for wholesale (nutrition labels, UPCs and ingredients, oh my!) and have already been in talks with a few local operations to carry our ketchups! We can’t wait to get them out on shelves. If you have any leads or contacts with retail shops that would like to carry ‘Chups, please let us know!


Looking forward to our first batch of rewards to go out soon and can’t wait to start seeing pictures on social media and hearing feedback!

Kickstarter Success! Ketchup Revolution raises almost 200% of original goal

When we first conceived the idea of launching a Kickstarter for ‘Chups, we were confident that we could put together a successful campaign. We knew we had a uniquely fun idea, the creative wherewithal, and the hustle in us to make it happen.

But original ideas, especially one that challenges a whole population’s inherent understanding of an age-old staple such as ketchup, come with many unknowns. Mainly, will people (besides our friends and family) embrace the ‘Chups concept and hand over their hard-earned money for something they’ve never heard of before?

Well, we all know the answer to that now. Today, the Ketchup Revolution planted its flag in the ground with 493 people pledging over $22,000.

Almost 200% of our original goal!

To say we are thrilled is an understatement. Inspired, humbled, elated, energized and thankful only begin to describe our emotions.

But the work is far from over. After all, we have 493 people to feed!!! :)

By early next week, we hope to have a more realistic reward fulfillment calendar posted so all our backers can know when to look out for their packages. While ideally we would love to stick to the original dates posted, realistically, we may have a little push back due to the large number of pledges.

We will be burning the midnight oil to deliver rewards as quickly as possible, but if for any reason you would like your reward delivered by a certain date, please let us know and we will try and accommodate your request.

For anyone who was not able to pledge but still want to get their hands on some ‘Chups, we will have the online store up and running by April!

Thank you again, so much, for your support through this campaign. It truly means the world to us!

- Matt & Kori

Only 24 HOURS left to support the Ketchup Revolution!

It’s here … the final countdown.

Inline image 1

In just 24 hours, fruitdom will ring throughout the land as ketchup declares its independence over the sovereignty of tomato after 150 years of domination …
There is still time to be a part of the movement. Pledge your support. Claim your piece of the revolution!
A shift in ideas cannot be made by only two people. It will be because of ALL OF YOU, condiment patriots, that the Ketchup Revolution will take hold.
For that, we are forever grateful.
Cheers & ‘Chups,
Matt & Kori

Mock Show and Panel Discussion – Monday, March 3rd

Matt and I are super pumped to be included on a panel to share our crowdfunding experience this coming Monday, the 3rd. The event, put on by RealityCrowdTV, will be like a mini-Shark Tank without the “bite” and will be held at DC’s new 1776 campus.

We have certainly learned a LOT over the past few weeks of campaigning and are very excited to share our knowledge. We hope you’ll consider joining us!

Purchase tickets.

March 3 Reality Crowd Flyer

Only 8 Days Left to Support the #KetchupRevolution on Kickstarter!

Can you believe it? The ‘Chups Kickstarter campaign is entering its final days!

We are closing in on our $20,000 stretch goal and we hope you will help us get there. Just a reminder, this is not a donation! You will be handsomely — or rather, yummily — rewarded. :)

If you have already backed, THANK YOU for putting your stamp on our revolution! You have earned yourself early adopter bragging rights. In fact, why not go ahead and brag to your friends, family, and coworkers about this awesome new product you found?! SHARE, SHARE, SHARE.


We thought it would be nice to give you all an exciting update! Since we have met our goal, we were able to go ahead and sign with local food incubator Union Kitchen! Their space is wonderful and the resources incredible. We’ve already been introduced to a produce supplier and have heard from various buyers. We are so ready to hit the ground running!!!


The UK Mission!


Our shelf!!! It’s the little things …. :)

What do almond butter and fruit ketchup have in common?

As I was making my very first batch of homemade almond butter this morning, I got to thinking. Only a few years ago, almond butter would have made the average consumer scratch their head. Our nut butter world was still only peanut butter, with Skippy and JIF cornering the market.

Then came the Justin’s of the world. New, healthier products aimed at diversifying the nut butter market. Not only did they introduce us the wonderful deliciousness that is almond butter, but they opened our eyes to healthier, more natural versions of an old staple, present in nearly every household.


This is exactly what we are trying to do with ‘Chups and ketchup. Bringing options and opening the eyes of the public to something they hadn’t previously known they were missing out on. Not only does it make for a yummier world, it makes for a more exciting and healthier one too.

Justin’s is certainly a company that has inspired us. We look to their journey and hope that we can reach the same level of success in changing how people look at ketchup as they have achieved with their delicious nut butters.

And for the record, while the homemade almond butter turned out great – thanks to a solid effort from our CuisinArt – the old saying “Time is money” may have come to mind once or twice.  Best to leave it to Justin’s. :)

Ketchup no longer king? Say it ain’t mayo!


Say it ain’t Mayo!

Last week a report on the latest condiment statistics was released and it was sad news for ketchup. No longer is “America’s condiment” king. Mayonnaise now holds the official top spot.

The article attributes this to the rise of more foods using mayonnaise, such as sushi, but we think it might also have something to do with the variety the mayo market provides. There’s spicy mayonnaise, mayo made with olive oil, and garlic mayo, to name a few.

To us, this is only more proof that the ketchup market is in dire need of some diversity. The recent success of our Kickstarter, surpassing its financial goal in only 10 days, is more evidence that consumers are looking for variety in the condiment they grew up loving.

If you haven’t yet, check out our campaign. Last week, we reached our first stretch goal and looking ahead to stretch goal #2! Join the #KetchupRevolution!

Keep on “Kicking” … Stretch Goal #2!

‘Chups is once again ending the week on a high note, as we have met our first stretch goal on  Kickstarter!

Along with the overwhelming support of our family and friends, it has also been a marvel to see so many new names and faces join the cause of the modern ketchup pioneer. We welcome you to the revolution and can’t wait for you to try ‘Chups!

As for our second stretch goal, it’s all about helping us spread the word (appropriately, we’ll be helping ketchup revolutionaries spread a new condiment on all their favorite foods). Fruit ketchup is an all but forgotten concept, so we need to work extra hard to educate the market and get our brand out there. By reaching this next level we can immediately purchase customer management software as well as improve the ‘Chups website. Funds at this level will also go towards marketing at farmer’s markets and trade shows. This time we’re looking to hit:


But our number one goal still remains and that is to get ‘Chups onto your table and into your mouth. Thank you so much for helping us get this far!

- Matt & Kori

PS – Kori would just like to add that it has taken her a lot of self control to not make a joke about KICK(starter) and STRETCH (goals) …. I’M 50!!!